JOLENE MCGOWAN OWNER
Jolene McGowan, founder and Principal of Matchstick Communications, lives and works from the center of Portland, Maine.
Before starting her own communications business, Jolene worked as the Director of Sales and Marketing for Jill McGowan, Inc., a family owned apparel design business in Portland, where she helped the company expand its reach from 4 boutiques in New England to 200 specialty stores throughout the United States. During Jolene's tenure with the company, Jill McGowan was a guest designer on Martha Stewart TV and appeared in local and national media. Jolene led the effort to increase online sales by championing the launch of the company's first website and subsequently directing a successful social media retail marketing campaign. In 2010, Jill McGowan, Inc. opened their flagship store in Freeport, Maine.
Before all that, Jolene worked for L.L. Bean, Inc. as a Public Relations representative. While at L.L. Bean, Jolene helped transition the public relations efforts from external services to an in-house team. During that time, L.L. Bean launched the ready-to-wear women's label Freeport Studio and Jolene guided its product placement in television and print media. Jolene also assisted in managing the company's non-profit giving program and led L.L. Bean's educational grants program.
Jolene lives in Portland with her husband, Tom and — sometimes home — daughter, Flannery.
A collaborative approach...
At Matchstick Communications, we believe successful marketing is achieved by listening to the client, creating a plan, and producing good work. Ignite your ideas, illuminate your products, and fuel your services with us. Plan the Work. Work the Plan.
Do you have an idea you want to ignite? A product you want to illuminate? Do you have a service that needs attention? A big event that needs wrangling? Do you need talent for a creative project? Matchstick Communications, led by founder, Jolene McGowan, offers extensive experience in planning, customer service, creative services, writing, social media content, and production. We are here to provide sound solutions for your creative challenges.
Our hair-on-fire approach to problem-solving will help you manage projects so you can focus on the day-to-day operations of your organization.
